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SKIM

PROJECT TYPE

Naming, Branding and Visual Identity

FUNCION

Graphic Design, Art Director

YEAR

2024

SKIM is a clothing brand focused on unique prints, covering Christian themes, original illustrations, parodies in the geek, gamer, otaku, pop universes, and everyday circumstances. Created by Brazilians, it unites diversity in themes, creativity, and humor.

The goal of the clothing is to generate belonging, identification, and representation in each piece, in addition to offering comfort to people's daily lives through quality fabrics. With the production of its pieces on demand, it supports conscious consumption by avoiding large-scale production. It uses biodegradable inks in its prints, along with social initiatives to support original and peripheral artists through collaborative prints.

The name SKIM is a derivation of the English term "skin" along with the initial "M" from the surname of the founder Kissyla Mascaranhas. The skin is the human organ that covers the entire body while carrying what we wear. The brand's philosophy is that each human being is unique, has skin that carries their identity, and through the way they dress, can communicate their values, beliefs, ideals, passions, and purpose to those around them.

The brand has the slogan "Wear your skin," meaning to unite what is part of the individual's identity with the brand's pieces that represent that person. The brand is born with a provocative, enthusiastic, nonconformist, young, and modern spirit.

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